News
News
KSL reported on SMARTLab research, which found deepfakes rated as credible as, or more credible than, authentic content. Over half of participants rated deepfakes as probably or definitely real, even after being warned, though biometric data showed people reacted to them differently without realizing it.
KSL reported on SMARTLab research, which found deepfakes rated as credible as, or more credible than, authentic content. Over half of participants rated deepfakes as probably or definitely real, even after being warned, though biometric data showed people reacted to them differently without realizing it.
UVU Woodbury School of Business | May 11, 2023
UVU Woodbury School of Business | May 11, 2023
SMARTLab director Dale Jolley and student researchers were chosen to speak at Pattern's Accelerate23 E-commerce Summit in Salt Lake City. UVU reports the lab runs more than 60 studies a year and has reached over 12,000 students and professionals in eight years.
SMARTLab director Dale Jolley and student researchers were chosen to speak at Pattern's Accelerate23 E-commerce Summit in Salt Lake City. UVU reports the lab runs more than 60 studies a year and has reached over 12,000 students and professionals in eight years.
Utah Business | June 7, 2016
Utah Business | June 7, 2016
Utah Business gives an in-depth look at the lab's tools, including eye tracking, EEG, galvanic skin response, facial coding, and focus groups. It also names early clients such as Children's Miracle Network, the Utah Office of Tourism, and Xlear.
Utah Business gives an in-depth look at the lab's tools, including eye tracking, EEG, galvanic skin response, facial coding, and focus groups. It also names early clients such as Children's Miracle Network, the Utah Office of Tourism, and Xlear.
Fox 13 News Utah | December 7, 2014
Fox 13 News Utah | December 7, 2014
FOX 13 toured the lab's eye-tracking glasses, EEG headsets, and facial coding cameras. The report highlights how a small tweak to a diaper ad, getting the baby to look at the text, shifted viewers' attention to the message.
FOX 13 toured the lab's eye-tracking glasses, EEG headsets, and facial coding cameras. The report highlights how a small tweak to a diaper ad, getting the baby to look at the text, shifted viewers' attention to the message.
The Salt Lake Tribune | December 2, 2014
The Salt Lake Tribune | December 2, 2014
The Tribune covered the opening of the Vivint SMARTLab, built with $2 million from Vivint and its founder. The story explains how students and lab directors use eye tracking and emotion-sensing tools to find out why marketing messages work or fail.
The Tribune covered the opening of the Vivint SMARTLab, built with $2 million from Vivint and its founder. The story explains how students and lab directors use eye tracking and emotion-sensing tools to find out why marketing messages work or fail.
Utah Business gives an in-depth look at the lab's tools, including eye tracking, EEG, galvanic skin response, facial coding, and focus groups. It also names early clients such as Children's Miracle Network, the Utah Office of Tourism, and Xlear.
SMARTLab director Dale Jolley and student researchers were chosen to speak at Pattern's Accelerate23 E-commerce Summit in Salt Lake City. UVU reports the lab runs more than 60 studies a year and has reached over 12,000 students and professionals in eight years.
FOX 13 toured the lab's eye-tracking glasses, EEG headsets, and facial coding cameras. The report highlights how a small tweak to a diaper ad, getting the baby to look at the text, shifted viewers' attention to the message.
The Tribune covered the opening of the Vivint SMARTLab, built with $2 million from Vivint and its founder. It explains how students and lab directors use eye tracking and emotion-sensing tools to find out why marketing messages work or fail.
KSL reported on the same research, which found deepfakes rated as credible as, or more credible than, authentic content. Over half of participants rated deepfakes as probably or definitely real, even after being warned, though biometric data showed people reacted to them differently without realizing it.