The UVU SMARTLab is a customized marketing lab that uses neuromarketing technology to understand a customer's physiological response to marketing materials like websites, video advertisements, still ads, product packaging, or live environments.
Because biometrics measure non-consious physiological responses, they require significantly less people to be tested for a high confidence in the results. This allows companies to take the guesswork out of how their marketing campaigns will perform and optimize them with neuromarketing insights.