Eye tracking leverages advanced sensors and algorithms to accurately track the eye movements of a user, providing insights into visual attention, cognitive processing, and behavioral intentions.

The iMotions SmartEye Aurora eye tracking device measures visual attention showing where, how long, and in what order people look at things.

It identifies points of interest showing which elements draw the most attention. Evaluates usability and design – by showing what’s noticed and what’s ignored. Analyzes decision-making – shows how people scan, compare, and select information before acting.

Combine your traditional user insight data from Fullstory, Hotjar, Clarity and more with our data to gain a deeper understanding of your user needs.

We handle recruiting, analysis and deliver an easy to read report that gives you actionable intelligence.