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People Centered Insights,
Real World Impact
Go beyond what consumer insight platforms capture, get the complete picture with neuromarketing. We pair data from FullStory, Hotjar, Clarity and other user insight platforms with our Biometric tools to give a complete User Experience overview.
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Real clients with real impact. See how we take the guess work out of marketing.
Award Winning Research
10x winner of the Best of State for Analytical Laboratory in Utah Category in Science and Technology, BOSS Award recipient for Science and Technology and Innovation Award Summit winner. Our research has proven time and time again that data can change the game.
Biometric Advantage
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 users.
Traditional methods of surveying require a sample of 385 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab you save time and money.
Get More From Your Data
Eye tracking leverages advanced sensors and algorithms to accurately track the eye movements of a user, providing insights into visual attention, cognitive processing, and behavioral intentions.
It measures visual attention tracking where, how long, and in what order people look at things.
It identifies points of interest showing which elements draw the most attention.
Evaluates usability and design – by showing what’s noticed and what’s ignored.
Analyzes decision-making – shows how people scan, compare, and select information before acting.
Combine your traditional user insight data from Fullstory, Hotjar, Clarity and more with our data to gain a deeper understanding of your user needs.
We handle recruiting, analysis and deliver an easy to read report that gives you actionable intelligence.
Informed by the Best
Our research presentations include data from world renowned data sources to inform decisions that will make a difference. In partnership with the Fulton Library we have access to Statista, IBIS World, Gale Insights, Mergent Market Atlas and more.
Biometric Execution
Data collection occurs in our award-winning facility. We capture non-conscious visual response, (Eye Tracking) emotional responses (Facial Coding/GSR) and cognitive load (EEG) in real-time.
Data Triangulation
Our analysts layer biometric data over UX tools like Hotjar and FullStory. We don't just see what users did; we explain the physiological why behind their behavior.
Experimental Design
Our lab configures the tech stack—synchronizing EEG, eye tracking, and GSR. We build the digital environment and recruit targeted participants for high-validity results.
Actionable Intelligence
You receive a high-level Executive Summary for stakeholders and a Deep-Dive Technical Audit for your product teams, complete with a prioritized redesign roadmap.
Scope & Hypothesis
We translate your business KPIs into testable psychological markers. Whether it's reducing cart abandonment or increasing brand recall, we define the biometric signals that matter.