Take the Guesswork Out of Marketing
Take the Guesswork Out of Marketing
Take the Guesswork Out of Marketing
Save time and money by leveraging the most advanced tools in neuromarketing. Know how your campaign will perform before it is launched.
We measure consumers' non-conscious responses to understand what they really think and feel about your marketing materials.
Save time and money by leveraging the most advanced tools in neuromarketing. Know how your campaign will perform before it is launched.
We measure consumers' non-conscious responses to understand what they really think and feel about your marketing materials.
Save time and money by leveraging the most advanced tools in neuromarketing. Know how your campaign will perform before it is launched.
We measure consumers' non-conscious responses to understand what they really think and feel about your marketing materials.

Trusted By:
Trusted By:
Trusted By:
Biometric Advantage
Biometric Advantage
Biometric Advantage
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 test participants.
Traditional methods of surveying require a sample of 384 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab, you save time and money.
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 test participants.
Traditional methods of surveying require a sample of 384 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab, you save time and money.
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 test participants.
Traditional methods of surveying require a sample of 384 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab, you save time and money.

Our Services
Our Services
Video Ads
Video Ads
Go beyond survey data to see how your customers feel moment by moment and exactly where disengagement is losing you business
Go beyond survey data to see how your customers feel moment by moment and exactly where disengagement is losing you business
Website Optimization
Website Optimization
Reveal the hidden points of friction in your website experience before they cost you another customer
Reveal the hidden points of friction in your website experience before they cost you another customer
Packaging & Retail
Packaging & Retail
You have two seconds to capture a customer’s attention. Discover the factors that influence whether someone chooses your product or moves on
You have two seconds to capture a customer’s attention. Discover the factors that influence whether someone chooses your product or moves on
Custom
Custom
Every business has blind spots. Identify needs unique to your company and test them with neuromarketing technology
Every business has blind spots. Identify needs unique to your company and test them with neuromarketing technology
Our Services
Video Ads
Go beyond survey data to see how your customers feel moment by moment and exactly where disengagement is losing you business
Website Optimization
Reveal the hidden points of friction in your website experience before they cost you another customer
Packaging & Retail
You have two seconds to capture a customer’s attention. Discover the factors that influence whether someone chooses your product or moves on
Custom
Every business has blind spots. Identify needs unique to your company and test them with neuromarketing technology


Get More From Your Data
Get More From Your Data
Get More From Your Data
Traditional market research relies on what people say they will do. But human behavior is complicated, and standard surveys often miss the full picture.
Neuromarketing looks at what consumers actually feel. By tracking physical responses such as where people look, how long they focus, and when they experience frustration, we see exactly how they interact with your content in real time.
Instead of guessing why a campaign underperformed or where users got stuck on your site, you get hard data. This allows you to fix design flaws early, stop wasting ad spend, and launch your projects with confidence.
Traditional market research relies on what people say they will do. But human behavior is complicated, and standard surveys often miss the full picture.
Neuromarketing looks at what consumers actually feel. By tracking physical responses such as where people look, how long they focus, and when they experience frustration, we see exactly how they interact with your content in real time.
Instead of guessing why a campaign underperformed or where users got stuck on your site, you get hard data. This allows you to fix design flaws early, stop wasting ad spend, and launch your projects with confidence.
Traditional market research relies on what people say they will do. But human behavior is complicated, and standard surveys often miss the full picture.
Neuromarketing looks at what consumers actually feel. By tracking physical responses such as where people look, how long they focus, and when they experience frustration, we see exactly how they interact with your content in real time.
Instead of guessing why a campaign underperformed or where users got stuck on your site, you get hard data. This allows you to fix design flaws early, stop wasting ad spend, and launch your projects with confidence.

Award Winning Research
10x consecutive winner of the Best of State Analytical Laboratory in Utah, BOSS Award recipient for Science and Technology, and Innovation Award Summit winner. Our research has proven time and time again that data can change the game.

Award Winning Research
10x consecutive winner of the Best of State Analytical Laboratory in Utah, BOSS Award recipient for Science and Technology, and Utah Business Innovation Award. Our research has proven time and time again that data can change the game.

Award Winning Research
10x consecutive winner of the Best of State Analytical Laboratory in Utah, BOSS Award recipient for Science and Technology, and Innovation Award Summit winner. Our research has proven time and time again that data can change the game.