People Centered Insights,
Real World Impact
Go beyond what consumer insight platforms capture, get the complete picture with neuromarketing. We pair data from FullStory, Hotjar, Clarity and other user insight platforms with our Biometric tools to give a complete User Experience overview.
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Case Studies
Biometric Advantage
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 users.
Traditional methods of surveying require a sample of 385 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab you save time and money.
Get More From Your Data
Eye tracking leverages advanced sensors and algorithms to accurately track the eye movements of a user, providing insights into visual attention, cognitive processing, and behavioral intentions.
The iMotions SmartEye Aurora eye tracking device measures visual attention showing where, how long, and in what order people look at things.
It identifies points of interest showing which elements draw the most attention. Evaluates usability and design – by showing what’s noticed and what’s ignored. Analyzes decision-making – shows how people scan, compare, and select information before acting.
Combine your traditional user insight data from Fullstory, Hotjar, Clarity and more with our data to gain a deeper understanding of your user needs.
We handle recruiting, analysis and deliver an easy to read report that gives you actionable intelligence.
Biometric Advantage
Biometric testing measures people's non-conscious and physiological responses to marketing stimuli which allows us to achieve a 95% confidence level with only 30 users.
Traditional methods of surveying require a sample of 385 people to achieve a 95% confidence level. With Biometric Testing at the UVU SMARTLab you save time and money.